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A Practical Guide to Ongoing Customer Interviews
Stay Ahead of the Game with Ongoing Customer Feedback
When you regularly interview customers - on a weekly or monthly basis (whatever cadence works best for you), you can enhance your research skills and utilize up-to-date and relevant customer feedback to influence your decision-making process.
So, if you're curious about ongoing customer feedback and how it can benefit your startup, you're in luck because we've got the lowdown on everything you need to know.
What's Ongoing Customer Interview
First things first, let's define what we mean by ongoing customer interview. Essentially, it's the process of continually gathering insights and feedback from your customers (and/or ideal customers) over time. This can be done through various methods such as surveys, interviews, and usability testing.
Why is ongoing customer interview important?
So why is ongoing customer feedback important? Well, for starters, it helps you stay in touch with your ideal customers' evolving needs and preferences. By regularly checking in with them, you can identify pain points and areas for improvement, as well as opportunities for growth and innovation.
Another key benefit of ongoing customer research is that it helps you build stronger relationships with your customers. When they see that you're actively seeking their feedback and incorporating it into your business decisions, they're more likely to feel valued and invested in your brand.
Practical tips for conducting ongoing customer feedback
Check Your Customers Regularly
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