Lightster partners with Techstars to help startups build with their users
July 9, 2022
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August 5, 2022Case Study: Finding the next product
The Product
Our client wanted to give Product Management teams a tool that identifies key decision points. It was presumed that key decision points require team alignment to yield cohesive team decisions for the best possible results. The tool allows Product Management teams to check-in, review, and approve each decision when required. Ultimately, the tool overcomes 2 key pain points; making the right decisions and saving time.
The Problem
Even though they found a solution for the 2 key pain points, our client wanted to discover who would find the product useful. They were, however, unsure where to find the right people.
For their discovery, they wanted to learn whether product teams would implement this tool into their workflow. Additionally, they wanted to solve what the go-to-market strategy is for the product. Often, uncertainty would arise when determining if the tool should be used as a standalone product or as an add-on to an already widely used platform like Slack. They needed a solution quickly.
What did Lightster do to help?
Using our thousands of verified user profiles, our client was able to build everlasting user communities filled with the Product Managers they needed. During their user interviews, Product Managers participated in customer discovery to provide our client with feedback on their product prototype.
The product management team who helped our client received gift card rewards in appreciation for their time.
The Results
- Our client discovered that their idea was not painful enough for teams to use
- They found their next pivot
- Now they are working on their next big idea
