Helping newcomer entrepreneurs get local market insights

TORONTO, Monday September 9, 2024 - Newcomer entrepreneurs is a key segment for Canada's startup economy because they contribute significantly to Canada's economy. To succeed in North America, these startups must understand how the needs of this market differ from their those in their home town, and strategize how to address them. Lightster has been selected to partner with Brilliant Catalyst, Ontario Tech University's startup incubator to help startups find their target audience and conduct customer interviews, test products, and run surveys with their target audience.

Brilliant Catalyst's mission is to inspire and empower the next generation of change makers by building a community of experts, entrepreneurs, advisors, and influencers to fuel innovative change and put more Canadian ventures on the map.